Want Customers to Open Your SaaS Emails? Send Better ones.
I have 2,689 unread emails in one of my inboxes. I check this inbox every day. Sometimes, I even open an email. But 99% of everything in it has the same appeal as getting a microdermabrasion facial...
View ArticleHow to Take Your Content Growth Strategy from Zero to 100
Blogging is hard enough. But creating a content growth strategy that works these days is just that – work. Painstaking, hair-pulling, nap-inducing work. The kind of work that makes you want to start...
View ArticleHow to Do SaaS Content Marketing (Without Boring Prospective Customers)
Virtually every SaaS brand in existence now uses content as part of their marketing strategy. A quick scan of any standard SaaS website will reveal a “Resources” section with at least a handful of blog...
View Article5 Promoted Content Lessons from Spending $4,008.13 in 4 Weeks
We don’t just talk about marketing. We do it. In the past few weeks, we spent $4,008.13 on content promotion, testing how our new add-on services significantly improve content performance. The goal was...
View ArticleYour Design is Killing Your Content. Here’s Why.
In a perfect internet, there’d be no marketing. Customers would just know, as if by divine gift, when and where to find us when the time was right. No banners needed. No lead magnets or SEO. It’d be a...
View ArticleYour Data-Driven Marketing is Bullshit. Here’s Why.
Traditional marketers don’t rely enough on data. Newbies fall in the same boat. But the more advanced, technical ones? They rely on it too much. Here’s why. Why your data-driven marketing is lying to...
View ArticleWhen (and When NOT) to Hire a Content Writing Agency [Pros vs. Cons]
Content writing agency pricing seems expensive. Sticker shock might take a few minutes to wear off. But working with a content writing agency can be a blessing. Or a curse. Just like freelance blog...
View ArticleCan We Please Stop the Bullshit Marketing Content? We’re Better than This.
Some days, it wears on you. It’s been slowly building for awhile. Douchey LinkedIn vlogs. The same-old, obvious links on Twitter. Decades-old, appropriated tactics, but New and Improved 2.0 with some...
View Article101 Blogging Statistics for 2019
Look, we get it. It sucks searching for blogging statistics and data when you’re writing your next hit content marketing piece. And you need some statistics to back up those otherwise erronious claims....
View ArticleDon’t Say It Unless You Mean It: 7 Marketing Fails to Avoid in 2020
We’ve all had some experience with great advertising or marketing. That TV commercial that lights you up with wonder and anticipation. The email that seems to have the power to read your mind. What...
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